We know that dating sites can tend to attract “lurkers” – those people who join but don’t pluck up the courage to make contact with anybody or even upgrade to full membership.
To address this, we were very excited to implement our new Icebreaker tool. The tool allows members to send a “one off” introductory email to a group of individuals between their chosen age ranges and location, free of charge. This one off free communication allows members to make contact with other members, establishing new connections for free.
Combined with the ability for members to filter their communication settings, this means that they’re able to hear from members that only match their criteria – yet further increasing satisfaction and helping them find suitable matches.
We have now extended the range of ages and locations members can send Icebreakers to, meaning members can contact people of any age and up to 400 miles away! Now thats a lot of members!
We also wanted to let you know that we have just received our first success story from a couple who met via an Icebreaker – a woman from Cornwall and a man from Birmingham. They are madly in love and engaged to be married so this feature really is working for our members, as well as you!